Our Model

We are developing single largest staples procurement platform for b2b customers like small retailers and restaurants etc by procuring directly from farmers and mills.


Place Orders

Retailers, based on their need, place orders for the required commodities using SuperZop mobile app


Manage Demand & Supply

SuperZop through its state of the art warehouse delivers the goods to the retailer within 48 hrs



Commodities are procured directly from farmers and the quality assessed using artificial intelligence

Benefits for the retailer

Easy & Convenient

Single platform for all staples & farm products
In Local Language with simple User Interface
Delivery Within 48 hrs

Higher Profitability

Lower prices due to elimination of middlemen
Access to cheaper credit through financing
Reduced working capital - Order less and frequent


Superior Experience

24x7 AI enabled Customer Support
Digital and cash less payments
Personalised product recommendations

Assured Quality

In-house AI & ML based product grading system
Real time product analysis & quality visualization
No questions asked return policy

40000 +
5000 +
Farmer network across 20 states
3 . 5 lakh+
4 Cities 2 States
Available in
40 % +
Wallet share for top retailers

Our Technology

Efficient vehicle route planner

Finding efficient paths for transporting sales orders through Vehicle Routing algorithms

  • Balance workload between the vehicles
  • Set delivery windows and priorities
  • Serve for multiple vehicle capacity limits

Grain quality analysis

Analysis and Identification of grains using AI & ML

  • Identifying of grains using deep learning techniques
  • Evaluation of the grains on the basis of characteristics such as size, shape, etc.,
  • Grading of grains using advanced artificial intelligence techniques.

Customer Experience

Easy ordering and superior app experience through proprietary algorithms

  • Recommendations based on AI Engine
  • NLP & Deep learning powered support system
  • Personalised in-app notifications using Cohert analysis

Financial Services

Multiple modes of payment in App through payment gateway and SuperKredit

  • SuperKredit system with 0% interest
  • Credit worthiness index based on customer behaviour mapping
  • Multiple payment options including UPI and CashOnDelivery option

Our Brand

SuperZop is building the future staples brand of India, Khetika, to cater to the emerging need for good quality packed products.

  • Superior Quality
  • Rigorous quality control processes
  • Hygienic packing
  • Healthy & Nutritous
  • Direct from source location
  • Best price

The Team

Prithwi Singh
Co - Founder
Darshan Krishnamurthy
Co - Founder
Raghuveer Allada
Co - Founder

What's new at SuperZop

Agritech startup SuperZop bags $4 mn In Series A funding from Incofin's India Progress Fund

Agritech commerce platform SuperZop has raised $4 million Series A funding from Incofin’s India Progress Fund. Founded by Raghuveer Allada, Prithwi Singh and Darshan Krishnamurthy, the platform has developed the largest staples agri-commerce platform for B2B customers with seamless digital buying experience.

See More

SuperZop is a B2B agri-tech start-up that connects farms to shops through innovative technology. The founding team of SuperZop comprises of alumni from IIMA/XLRI having a combined experience of over 25 years in the retail industry with a passion to change the unorganized retail sector in India. The company is backed by well-known investors. With the power of SuperZop, farmers have the right medium to sell and the retailer's competitiveness increases by helping him buy smarter and better

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