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Our Model

We are developing single largest staples procurement platform for b2b customers like small retailers and restaurants etc by procuring directly from farmers and mills.

how-it-works
how-it-works
01

Place Orders

Retailers, based on their need, place orders for the required commodities using SuperZop mobile app

02

Manage Demand & Supply

SuperZop through its state of the art warehouse delivers the goods to the retailer within 48 hrs

03

Procurement

Commodities are procured directly from farmers and the quality assessed using artificial intelligence

Benefits for the retailer

Easy & Convenient

Single platform for all staples & farm products
In Local Language with simple User Interface
Delivery Within 48 hrs

Higher Profitability

Lower prices due to elimination of middlemen
Access to cheaper credit through financing
Reduced working capital - Order less and frequent

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Superior Experience

24x7 AI enabled Customer Support
Digital and cash less payments
Personalised product recommendations

Assured Quality

In-house AI & ML based product grading system
Real time product analysis & quality visualization
No questions asked return policy

13000 +
Retailers
50000 +
Orders
1 . 5 lakh hrs
Effort Saved by Retailers
2 Cr +
Money saved for customers
40 % +
Wallet share for top retailers

Our Technology

Efficient vehicle route planner

Finding efficient paths for transporting sales orders through Vehicle Routing algorithms

  • Balance workload between the vehicles
  • Set delivery windows and priorities
  • Serve for multiple vehicle capacity limits
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Grain quality analysis

Analysis and Identification of grains using AI & ML

  • Identifying of grains using deep learning techniques
  • Evaluation of the grains on the basis of characteristics such as size, shape, etc.,
  • Grading of grains using advanced artificial intelligence techniques.
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Customer Experience

Easy ordering and superior app experience through proprietary algorithms

  • Recommendations based on AI Engine
  • NLP & Deep learning powered support system
  • Personalised in-app notifications using Cohert analysis
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Financial Services

Multiple modes of payment in App through payment gateway and SuperKredit

  • SuperKredit system with 0% interest
  • Credit worthiness index based on customer behaviour mapping
  • Multiple payment options including UPI and CashOnDelivery option
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Our Brand

SuperZop is building the future staples brand of India, SuperChoice, to cater to the emerging need for good quality packed products.

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  • Superior Quality
  • Rigorous quality control processes
  • Hygienic packing
  • Healthy & Nutritous
  • Direct from source location
  • Best price

The Team

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Prithwi Singh
Co - Founder
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Darshan Krishnamurthy
Co - Founder
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Raghuveer Allada
Co - Founder

SuperZop is a B2B agri-tech start-up that connects farms to shops through innovative technology. The founding team of SuperZop comprises of alumni from IIMA/XLRI having a combined experience of over 25 years in the retail industry with a passion to change the unorganized retail sector in India. The company is backed by well-known investors. With the power of SuperZop, farmers have the right medium to sell and the retailer's competitiveness increases by helping him buy smarter and better

Retranz Infolabs Pvt Ltd


Sector 19, Vashi,
Navi Mumbai - 400703


CIIE Building, IIMA New Campus,
Vastrapur, Ahmedabad - 380015


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